Our office worked with the State of Hawai’i, Ocean Resources Branch, in helping to brand the Hawaii Seafood Promotions Campaign (1987-2007). The campaign’s goal was to position Hawaii as a culinary destination, much like how Paris was branded in the 1960s. The campaign won numerous design awards and has been featured in several graphic design books and publications. The success of this project was especially gratifying for us because of the positive economic impact it had on Hawaii’s economy.
Hawaii Seafood Poster (24" x 36")
The “Seafood" poster was originally designed in 1990 for the State's Ocean Resources Branch. The poster was so successful it has been reprinted over a dozen times over the course of 25 years. If you are interested in obtaining a poster, please contact the Hawaii Seafood Council at www.hawaii-seafood.org.
Hawaii Seafood Promotions Campaign (1987-2007)
Bilingual recipe cards designed for the Hawaii Seafood Promotions campaign. These were done in French, German and Spanish to promote Hawaii's seafood in Europe. Recipes were created by top local chefs and professionally photographed by Errol de Silva. An emphasis was placed on using professional photography throughout the campaign which lasted 20 years (1987–2007).
Hawaii Forest Industry Association
Logo and branding to promote Hawaii’s Wood products for the Hawaii Forest Industry Association (1998-2005). We also developed the campaign’s slogan, “Expressing the Nature of Our Islands”.
Hawaii's Wood Poster
24" x 32" Poster displaying indigenous and endemic woods of Hawaii.
Paradise Water Hawaii
Paradise Water logo and packaging (1996). The original artwork for the label was digitally recreated from an original colored pencil sketch by Hawaii artist Bud Spindt.
Paradise Water Hawaii Packaging
Label and box art created for Paradise Water.
A fun retail campaign which included the logo design, print materials, ads, and store signage. InSpecs' flagship store is located at Ward Village Shops in Honolulu.
InSpecs Logo and Poster
InSpecs Print Ad and Signage
One of the print ads included our talented graphic designer, Giselle Del Mundo, flashing her million dollar smile. A big Mahalo to Brandthinking Hawaii for recommending us for the project.
Infiniti of Honolulu
2004 Print ad campaign for Infiniti of Honolulu's grand opening. Our concept incorporated inspiring i-words like "independence, integrity, intelligence, inspiration" under the four i’s in in the word "Infiniti". We also developed the sign-off slogan, "Infiniti. Incredible!”.
2004 Print Ad Campaign
Full page newspaper ad featuring the Infiniti G35 Coupe.
Persis Corporation is a privately held corporation with a long history in the media industry. For over one hundred years, Persis owned and operated the largest daily newspaper in Hawai‘i, The Honolulu Advertiser. In 2005 we were commissioned to develop a brand and print collateral for one of their investments, Langtry Estate & Vineyards / Guenoc Winery in Northern California.
Langtry Estate Ad
Ad showcasing Guenoc Winery’s top rated Petite Sirahs.
Pacific Guardian Center
Branding and facility signage for Pacific Guardian Center in downtown Honolulu.
Monument + Facility Signage
Monument signs were fabricated using polished chrome letters and graphics against a brushed stainless steel surface. The marble accents were recycled from existing inventory. The monument signs were strategically located to deter skateboarders from riding on top of the planters and damaging the marble surface.
Honolulu Fish Company
Honolulu Fish Company is one of Hawaii's top wholesalers of fresh caught ocean seafood and one of FedEx's top customer in Hawaii. Honolulu Fish Company sells exclusively to high-end mainland and international restaurants.
Honolulu Fish Company Business Card
To create an upscale look, the logo was foil stamped on a pearlescent metallic paper for their business card.
Honolulu Fish Company Sales Folio
The sales folio pockets were custom die cut to create undulating wave shapes and printed on a pearlescent metallic paper to match the foil stamped business cards.
The Queen's Medical Center
In 1988, and again in 2000, we were commissioned by The Queen's Medical Center (QMC) to design permanent historical timelines for their long corridor hallways at the main hospital and at The Queen Emma Clinics. Most of the historical images were reproduced from the hospital’s immense photo archive. Special theft-resistant frames were designed to insure that no one would walk away with any hospital "souvenirs."
The Queen's Medical Center Historical Timeline (1988, 2000).
If you ever wander down the long corridor at The Queen's Medical Center in Honolulu, you'll see a historical timeline of the hospital with sepia-toned photos that we designed and installed back in 1988 (top). In 2000 we were again commissioned by QMC to do the same for the The Queen Emma Clinics hallway, which runs directly below the main hospital corridor (bottom photo). The large graphic panels are images of healing Hawaiian plants.
Since the hallways are not monitored, security was an issue and we were asked to make the exhibits theft-proof. A mounting system was designed to insure the koa-framed photos would not be pried off the walls. After 25 years everything has remained intact and we have a lot of silicone adhesive and screws to thank for that.
Queen Emma Clinic "Healing Hawaiian Plants" 36" x 96" hallway graphic panels (2000).
Plants used by native Hawaiians for medicinal care. These included 'Awa, Ti, Kukui, Ohia, Aloe and Limu (seaweed).